IMMENSE | Minimal High End Avant Garde Fashion

ODEUR was established in 2006 by Petter Hollström in Sweden. Odeur often uses the most original black, gray and white three-tone levels, basic but practical fabric selection, a slight contour design and attention to detail, maintaining Sweden's consistent minimalism , And add many elements of architecture, music, and contemporary art to give the brand flexibility and recognizability.

The translation of ODEUR in French is exactly the Smell, and the smell that ODEUR wants to convey is a kind of vision, a touch, a taste, and in order to complete the ultimate ideal of ODEUR, the ODR sub-brand system was developed in 2013, a clean, comfortable and more basic series also began to spread.